We partnered with UVA Children’s Hospital to help them shape a visual identity for their new freestanding children’s hospital. We worked with their existing theme of storytelling to help bring the new brand to life, aligning it with the overall concept of their brand promise. Our work for UVA Children’s spanned across interior site branding, design toolkits, marketing materials, and a system of branded collateral assets. Giving them an environment that was happy, bright, fun and engaging.