UVA Health System 

Our longstanding relationship with University of Virginia Health System has led to the collaboration and execution of many projects from brand guidelines, focused service line print and broadcast campaigns, internal communications, graphic support systems, and hospital wide initiatives. We’ve worked to simplify communications throughout the health system and imbue the brand with an innovative yet friendly, human character. Always with the constant guidepost of keeping the work fresh and relevant.


Service Line Print and Broadcast Campaign

A series of print ads and TV spots focused on UVA's top tier service lines and the brand promise of "going beyond."


Beyond Measure Broadcast Campaign

A series of TV spots wrapped around the "Beyond Measure" brand promise.


Design System for a New Hospital-Wide Safety Initiative

With a new logo and an accompanying communications system,
we gave a face to the hospital's new safety campaign.


A Campaign Built Around The Idea of Real Life Stories

From a sound-proof interview booth to a branded van, we crafted a series of
creative materials to give life to the "Storybook" program.


Image Broadcast Campaign

A series of TV spots focused on UVA’s commitment to the local community.


A Smoke-Free Campus Message

As part of the hospital's Environment Beyond Measure Initiative, we created an internal "Clean Air Zone" campaign.