Upstate University Health System 

Upstate University Health System is the premier academic medical center and biomedical research enterprise in upstate New York. Our efforts focused on “knowing changes everything”, as the brand promise and distinct market position. As part of an integrated strategy to position Upstate as the brand of choice, we launched an image campaign that included print and broadcast. Built around consistent messaging, the campaign empowered consumers to make more informed healthcare decisions, ultimately leading them to Upstate as the right choice.


Service Line Print and Broadcast Campaign

A series of print ads and TV spots to help communicate the idea that "knowing changes everything."


Upstate Children's Hospital Identity and Signage System

Creative work done to coincide with the grand opening of the new Golisano Children's Hospital.